Category Archives: Pharmaceutical

Too Much Technology?

Currently sitting in on a webinar from SPBT (Society of Pharmaceutical and Biotechnology Training) on the use of tablets for sales training and e-Detailing, while blogging to WordPress on my BlackBerry. At what point does technology enhance and when does it become a distractor?

I’ve been developing blended print and eLearning solutions for a decade and it’s still a battle to convince the clients dumping print or PPT training into an eLearning platform is a BAD idea. Now clients are migrating to iPad and trying to figure out how to use them for the sales force.

It’s a brave new world to develop a new standard of best practices in an industry with so many regulatory compliance issues. Forging ahead to develop engaging learning, in what often requires a dump of dry data and disclaimers…

This is going to be an adventure!

Waiting For Godot: Merck, The FDA And Post-Marketing Studies That Never Arrive

I work in pharmaceutical support services… and news like this makes me question if I’m working for the devil. when I was young and idealistic, I thought the pharma world was all about helping people reclaim health. but more and more… it’s thrown into question.

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